Radio1066 - is the Hastings and 1066 Country's community station.
Centred in the Cinque Ports of England, dedicated to playing the best music from the 1960's to the 2000's, non-stop, online. It's not a big national network - which is exactly why it works for local advertisers around Hailsham, Hastings, Bexhill, Battle and Rother.
The combined population of Hastings, St Leonards, Battle, Bexhill, and the immediate surrounding urban and coastal area is approximately 140,000 to 145,000 people. So that's a lot of people to put your name in front off.
Here are the real reasons to use it:
1. You get Hastings & 1066 Country, not the whole South East
Your ad isn't wasted on people in Croydon or Brighton. It's heard by people who can actually walk into your shop, book your service, or come to your event in East Sussex. For a local business, that's the most efficient spend.
2. Incredibly loyal, older-spending audience
60s-00s music format means 40+ to 75+ listeners who grew up with that music - homeowners, with disposable income, who still listen to actual radio all day in the workshop, van, kitchen and car. They trust their local presenters.
3. Community trust > commercial clutter
On Heart or More Radio you're ad #12 in a 6-minute block. On a community station like 1066, there are far fewer ads per hour, your message stands out, and it's read by presenters people know by name.
4. Cheap compared to big radio
A campaign on More Radio / Heart Sussex will be £1,000s for a week. On Radio1066 you can get sponsorship of a show, presenter reads, competitions and on-air + online mentions for a fraction. Perfect if you want frequency - same listener hearing you 3-4 times a day.
5. Multi-platform now
It's online stream + app + smart speaker. So you get the van driver on bluetooth in Hastings Old Town AND the ex-pat listening online in Eastbourne, plus socials and website links.
6. You can DO something with it
They will let you do things the big groups won't:
Sponsor the Weather / Travel / a decade hour
Outside broadcast from your premises
Interview feature about your business
Run a competition / giveaway to drive footfall
Record a proper local ad with local voices
7. Supports local, which customers like
Saying "as heard on Radio1066 " and "proud supporter of your local community station" plays really well in this area. People want to support businesses that support Hastings.
If you tell me what you're thinking of advertising - shop, service, event? - I can draft you a 30-second script and a pitch email to them with what to ask for (breakfast vs daytime, how many plays, package price).